Scottish Squash have appointed internationalSPORTgroup Chief Executive Officer Paul Walters to drive, develop and implement an exciting new commercial direction for the Scottish governing body.
The new commercial position will see an overview and implementation of a new commercial framework across all potential revenue streams, including but not limited to broadcasting, advertising, fundraising, licensing and merchandise, membership, events and general sponsorship, with particular emphasis on the Springfield Scottish Squash Open which will be staged from the 3rd to 7th April 2019 at Oriam, Scotland’s Sports Performance Centre in Edinburgh.
Scottish Squash Chief Executive Officer Maggie Still said: “I am excited that Paul will be working with Scottish Squash and I am very happy to welcome him to the team.
“We are aware of the positive impact Paul is having in squash across the UK, Europe and worldwide. Paul loves squash and wants to see the sport thrive and to this end he is totally aligned to what we want for squash in Scotland.
“Paul’s commercial experience aligned to his extensive, world level tournament expertise is exactly what is needed in Scottish Squash as we identify new partners, deliver exciting new events and continue to raise the profile of the sport in Scotland.”
Commentating on his appointment as Commercial Manager, Paul Walters said: “I am delighted to be working with Maggie and the Scottish Squash team to help deliver a valuable and sustainable long-term commercial strategy for the national governing body.”
Walters, whose sports management company, internationalSPORTgroup is recognised as the UK’s leading squash specialist marketing agency, added: “Hopefully the work over the coming months can provide a platform for Scottish Squash to better understand, communicate, deliver and refine the optimum commercial strategy which in turn can drive increased participation to attract, engage, retain and grow the player base throughout the country.”
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